Every link you get from me will either be:
- From a big press outlet (i.e. from a publication you’ve likely heard of)
OR
- From a company that sells products or services that are relevant to yours (so imagine an estate agent getting a link from a home insurer). I don’t do minimum DRs here.
I will NOT bill you links that:
- Are syndicated from another article. Every piece of media I charge you for will be unique.
- Have been paid for directly by me. I don’t pay for links because I don’t think its worth the risk.
I charge by batches of 10 links. Every 10 is £3000 ($4000 USD).
Delivery time is around 3 months for the first 10 links then about 6-8 weeks for every 10 links after that.
If you like the sound of this you can book a call here
I use five main methodologies to get placements. A campaign will usually involve two or three of these methodologies.
They each have their strengths and weaknesses so I’ll run through them now.
1. People Placement
This is where I get you (or someone in your company) a “thought leadership” style post, usually on the blog of another company or sometimes in the industry press.
I wrote a whole article on how I do this here.
You can find an 6 minute video where I run through this methodology here:
This methodology tends to get you the best quality placements as you are getting in front of your exact target market.
It tends to work best for B2B and professional services industries, so if you’re in an industry like that (law, business finance, property, recruitment, marketing, B2B software) then I will almost certainly use this strategy.
The big downside of this is that I will have to pretend to be someone in your company to do this.
This means having an email address where I email people as you/person in your company.
Examples of links that I’ve built using this methodology:
1) A link from Zoopla’s blog to a property lawyer: https://www.zoopla.co.uk/discover/selling/how-legal-kerb-appeal-can-help-you-sell-your-home/ (DR 83)
2) A link from Hostgator’s blog to a content marketing agency: https://www.hostgator.com/blog/how-to-create-complete-content/ (DR 90)
3) A link from Advanced Career Institute’s blog to an automotive retailer: https://advanced.edu/blog/truck-drivers-responsibilities-for-keeping-their-tires-inflated/ (DR 40 .edu link)
Pros of using people placement:
- It’s probably the methodology that I’m best at.
- You’ll get the best links in terms of relevance and referral traffic.
- It’s the best way of building a personal brand
Cons of using people placement:
- I will need to email people pretending to be you or someone at your company. I will give you access to the emails so you can see exactly what I send.
- It’s not very effective for B2C markets (especially commodity type products) and ecommerce stores.
2. Public Relations Outreach
This is where I create an article for your website and then pitch the article to the media.
You can find a six minute video of me talking about how I did this for a whiskey retailer below:
I only pitch to outlets that fulfil at least one of three criteria:
- Their main readership is in the same country as you
- They are highly relevant to your industry (think Law Gazette for a legal company)
- They are huge global outlets (think Forbes, Wall Street Journal, Vanity Fair etc)
I do NOT have to pretend to be you to do this.
I send the articles from my own accounts, and say that I am representing you as my client (journalists are used to working in this way – they actually prefer it).
Examples of links that I’ve built using this methodology:
1) A link from Block Club Chicago magazine to a Chicago based tire retailer: https://blockclubchicago.org/2021/05/06/west-town-dunning-auto-shops-offer-free-oil-change-for-vaccinated-customers/ (DR 80)
2) A link from iHeart Radio to a whiskey retailer : https://www.iheartradio.ca/en/music-news/acdc-drake-zach-bryan-are-most-popular-artists-for-party-playlists.html (DR 79)
3) A link from The Express to my coffee website: https://www.express.co.uk/life-style/food/1642280/Iced-coffee-recipe-espresso-ice-cubes-evg
Pros of using PR outreach:
- It works in any industry (unlike people placement)
- You can get in mainstream newspapers, talked about on TV and stuff like that.
- It can help you build relationships with journalists which you can use over and over again to get placements.
- I don’t need to pretend to be you to do it.
Cons of using PR outreach:
- It’s less easy to get in front of very niche audiences. People placement is best if you want this.
- It can take longer than other techniques.
3. Press Enquiry Services
These are platforms where journalists submit requests looking for expert sources to give them comments for an article.
The most well known of these services are:
- HARO/Connectively
- ResponseSource
- Featured.com
- #journorequest on Twitter
You can see an example of this type of request on Connectively below:
I then pretend to be you/someone in your company and answer this request.
The journalist then uses this commentary in their story and you get a link in return.
I have a whole YouTube series where I show how I do this, you can see an example video below:
Again, this is one of those techniques where I have to pretend to be you to do it. I also need to be able to send journalists comments without your reviewing (speed is key to getting placements) so you need to be cool with that.
I am happy to show you five “model” responses before I proceed so you can have confidence that I won’t say stuff that you don’t want to be seen saying in the press.
Here’s an example of the links that I’ve built using this methodology:
1) A link from Healthline to a dental practice: https://www.healthline.com/health/tongue-posture (DR 92)
2) A link from Upcity to an affiliate marketing SAAS product: https://upcity.com/experts/video-marketing-statistics-survey/ (DR 85)
3) A link from Family Handyman Magazine for a home builder: https://www.familyhandyman.com/article/perc-test/ (DR 84)
Pros of press enquiry services:
- They can get you links on some of the biggest websites in the world (think Forbes, Huffington Post, Vogue etc).
- They are very good for personal branding (on a par with people placement in this regard)
Cons of press enquiry services
- You need to allow me to send comments as you to journalists without you signing off on them (most journalists get their comments in within 30 mins of making these requests).
- They don’t work in all industries.
4. Organic Links Through Ranking For “Link Intent” Keywords
This is where I write articles for your website in an attempt to rank for keywords that other writers will use when researching their articles.
You can see a video below of me talking about a website that does this really well:
The most common type of keyword is “x statistics”.
Imagine if you ran a recruitment agency and you ranked for “employment statistics”.
People writing about the job market may well Google “employment statistics”, find your article and link to it as a resource on their website.
So I create these types of pages for your website and then bill you for links that they attract.
I often combine this with PR outreach, so I’ll create an article, try to get it featured in the press, and then afterwards I’ll tweak the same article in an attempt to get it to rank for a link intent keyword.
Examples of links that I’ve build with this methodology:
1) A link from Review 42 for a small business magazine: https://review42.com/uk/resources/side-hustle-ideas-uk/ (DR 81)
2) A link from Abbey Care Foundation for a personal injury lawyer: https://www.abbeycarefoundation.com/alcohol/what-is-the-average-lifespan-of-an-alcoholic/ (DR 53)
3) A link from WikiHow for a dental practice: https://fr.wikihow.com/dormir-avec-un-mal-de-dent (DR 92)
Pros of organic links
- If I rank for a link intent keyword you’ll continue to earn links even after you stop paying me.
- You can get links that you can’t get from outreach (government sites for example).
Cons of organic links
- Its pretty much impossible to do this with a new site or a site without many links to begin with.
5. Link Reclamation
Here I find websites that mention you, your brand or something that you have done and I try and turn that mention into a link.
Please note that with link reclamation:
- I only bill for links over DR 40 (don’t worry if you don’t know what that means I can explain it to you on a call).
- I will never use link reclamation as my only link building strategy.
- Link reclamation will never be used to get your first 10 links.
I tend to only do link reclamation on longer term campaigns where my other strategies have created a lot of unlinked mentions of your company.
How Does Reporting Work?
You get access to the email account I use, a spreadsheet to where I track my leads and Google docs of all my content.
This means that you can see everyone who I contact (and their contact information), the emails I send, and all the links that have been built and are being built
You can see how my lead tracking spreadsheet works below:
How Does Payment Work?
Like I said earlier, every 10 links is £3,000 ($4,000). Please do not make an enquiry if this is unrealistic for your budget.
I get paid in advance of every 10 links you get. This includes the first 10 links.
The minimum order is 10 links per one domain.
If you pay my invoice is more than 5 working days late then I have the right to terminate the campaign.
I only accept payment through bank transfers (preferred) or Transferwise.
Do You Offer White Labelling?
Yes, as long as all my payment requirements and terms of service are met.
You can submit an enquiry below and I will get back to you within 48 hours: